Google Analytics alternatives, measured
Ten alternatives to Google Analytics 4, tested side by side. Their scripts weigh from about 2 KB to 105 KB against Google's 154 KB, six of the eleven are free at 100,000 page views, and none of the established ones tells AI agents from people.
What each script weighs
Kilobytes a visitor downloads, compressed. Less is faster.
Measured in our tracker lab on 13 October 2026; Google's tag is at its lightest here, with nothing configured.
Leaving Google Analytics is a bit like leaving a department store for a street of small shops. Each shop does one thing better and cheaper. None of them does everything, and you have to know which door to walk through.
So we walked through all of them. On 13 October 2026 we installed ten alternatives in our tracker lab, one at a time, and opened each in Chrome as a person and as three kinds of bot. We read every maker's pricing and help pages the same day. The lightest script weighs about 2 KB. Google's weighs 154 KB, about 62 times as much as Plausible's. We make Nora Analytics, one of the ten, and we say so wherever it matters.
Which alternative fits you?
| If you want | Look at | Why |
|---|---|---|
| A simple, private dashboard, and you will pay for it | Fathom, Plausible, Simple Analytics | One page, no cookies, from $9 to $20 a month at 100k page views |
| Free and simple | Cloudflare Web Analytics, Nora Analytics, Umami | Nora to 1M visitors; Cloudflare with no UTMs or events; Umami Cloud for one site |
| Open source, on your own server | Matomo, Plausible, Rybbit, Umami | Free software; you run and update the server |
| Everything GA4 does, without Google | Matomo | Goals, ecommerce, funnels and heatmaps, cloud or self-hosted |
| Funnels, recordings, feature flags and experiments | PostHog | Product analytics with web analytics added |
| Heatmaps and recordings beside your analytics | Microsoft Clarity | Free; usually run with another tool, not instead of one |
| To know which visits are people, AI agents and bots | Matomo, Nora Analytics, Rybbit | Nora labels every page view; Rybbit and Matomo report bots and named agents |
| Data kept in the EU | Matomo, Plausible, Rybbit, Simple Analytics | Umami and PostHog also offer an EU region |
No tool here is ranked. Each row is a need and the tools that meet it, from their makers' pages and our tracker lab, run the same way for every tool. We make Nora Analytics.
Why people are leaving GA4
You don't have to guess why. We sorted the titles of 1,002 recent threads on Google's own Analytics help forum, from mid-June to 13 October 2026, by keyword. Leaving out account access and set-up, this is what people bring to Google itself.
What people ask Google's own Analytics forum about
Threads by topic, of 1,002 posted June to October 2026
Our keyword count on thread titles, not a survey; a thread can match more than one topic.
Notice what's at the top. It isn't missing features. It's numbers people can't trust. Elsewhere, users say the rest more plainly: GA4 is hard to learn, and basic reports are hard to find.
- Consent. GA4 sets
_gacookies for up to two years, and Google requires consent from visitors in the EEA, the UK and Switzerland (Google). Those who decline are not counted; Google estimates them only for sites with 1,000 declined events a day for a week (Google). In one study, GA missed 55.6% of visits when a banner was shown (Orbit Media). - Hidden rows and short memory. Small reports are thresholded, with rows hidden by rules Google sets (Google), and the event-level data behind explorations is kept 2 or 14 months (Google).
- Bots you cannot see. GA4 drops known bots with a list you cannot turn off or inspect (Google). What gets through, it counts as people: in a published test, GA4 counted 95 sessions from a scripted headless browser (Plausible). AI browsers such as ChatGPT Atlas and Perplexity Comet show up as ordinary Chrome (MarTech).
- Weight. GA4's tag is 154 KB at its lightest, the heaviest script we measured.
What you give up by leaving
GA4 is free at any scale, links to Google Ads for conversions and audiences, exports raw events to BigQuery, and has explorations over raw events. None of the alternatives replaces the Ads link. If you buy Google Ads and let Google bid on conversions, keep Google's tag for that.
What we found when we tested all ten
Each tool sat alone on a test page. We opened it as a person who moves the mouse and scrolls, then as three kinds of bot: one that announces it's automated, one that hides it, and one that clicks without moving the mouse, the way AI agents click. No data reached any maker: apart from fetching each script, our lab answered every request itself.
| Tool | Script | Cookies | Other storage | Ad blockers | Automated, as shipped | Automated, disguised | Clicks without moving |
|---|---|---|---|---|---|---|---|
| Google Analytics 4 | 154 KB | _ga_<property>, _ga | None | Script blocked | Sent | Sent as a visitor | Sent as a visitor |
| Cloudflare Web Analytics | 10.2 KB | None | None | Script blocked | Sent | Sent as a visitor | Sent as a visitor |
| Fathom | 2.1 KB | None | None | Script blocked | Sent | Sent as a visitor | Sent as a visitor |
| Matomo | 66 KB | _pk_id, _pk_ses | None | Script blocked | Sent | Sent as a visitor | Sent as a visitor |
| Microsoft Clarity | 27 KB | _clck, _clsk | None | Script blocked | Sent | Sent as a visitor | Sent as a visitor |
| Nora Analytics | 2.7 KB | None | None | Not blocked | Labelled a bot | Counted as a person | Labelled an AI agent |
| Plausible | 2.5 KB | None | None | Script blocked | Not sent | Sent as a visitor | Sent as a visitor |
| PostHog | 105 KB | ph_<project>_posthog | 4 keys | Script blocked | Not sent | Sent as a visitor | Sent as a visitor |
| Rybbit | 11 KB | None | None | Not blocked | Sent | Sent as a visitor | Sent as a visitor |
| Simple Analytics | 3.8 KB | None | None | Script blocked | Sent, marked as a bot | Sent as a visitor | Sent as a visitor |
| Umami | 2.3 KB | None | None | Script blocked | Sent | Sent as a visitor | Sent as a visitor |
◆ Kept out of the people counts◐ Sent, but marked or named as automated● Sent as an ordinary visit
Our tracker lab, 13 October 2026: each tool alone on a test page, opened in Chrome. Script weight is gzip as downloaded. "Sent" means the script sent a page view; the maker's servers may still drop it. Ad blockers: EasyPrivacy 202610140311. Clarity's cookies are from its documentation; its servers never answered in the lab.
Weight runs from about 2 KB (Fathom, Umami, Plausible, Nora) to 105 KB for PostHog and 154 KB for GA4. Matomo's Cloud script with its plugins is 66 KB; the core script on your own server is 22 KB.
What stays behind. GA4, Matomo and PostHog set cookies by default; PostHog also keeps several keys in localStorage. Clarity sets cookies according to its documentation. The rest left nothing.
Bots. Only Plausible and PostHog stayed silent for headless Chrome as shipped, and only Simple Analytics told its server the visit was a bot. Once the same browser hid its tells, every script sent it as an ordinary visit. Every established tool also sent the visitor that clicked without moving the mouse, the way AI agents click; Nora labelled it an AI agent. Nora also counted the disguised browser that never touched the page as a person: nothing in the browser gives that one away.
Our read: on weight and privacy, most alternatives beat GA4 easily. On bots, none of the established tools is ahead of the others by much, and none of them separates AI agents from people.
Ad blockers. EasyPrivacy blocked GA4's script and those of every established alternative except Rybbit.
Nora Analytics is free for up to 1 million visitors a month. No cookies, a 2.7 KB script, and every page view sorted into people, AI agents and bots.
Start freeWhat each one costs at your traffic
Price at about 100,000 page views a month
Cheapest plan that covers it, US dollars a month, billed monthly
Notice the split. 6 of the 11 are free at this size, and the rest cost from $15 to $42 a month. The table below has the full ladder, and each comparison page explains the plans.
| Tool | 10k page views | 100k | 1 million | Free option | Counts |
|---|---|---|---|---|---|
| Google Analytics 4 | $0 | $0 | $0 | Free. GA4 360, the paid edition, is sold through Google sales; third parties put it from about $50,000 a year | events |
| Cloudflare Web Analytics | $0 | $0 | $0 | Free on every Cloudflare plan | page views |
| Fathom | $15 | $15 | $60 | No free plan; a 7-day trial with a card | page views and custom events |
| Matomo | $26 | $42 | $204 | On-Premise is free to self-host (paid plugins for funnels, heatmaps and more). Cloud has a 21-day trial without a card | hits (page views, events, downloads, outlinks, searches) |
| Microsoft Clarity | $0 | $0 | $0 | Free, with no traffic limit | sessions |
| Nora Analytics | $0 | $0 | $0 | Free forever up to 1 million visitors a month, no card | visitors |
| Plausible | $9 | $19 | $69 | No free hosted plan; a 30-day trial without a card. The Community Edition is free to self-host | page views and custom events |
| PostHog | $0 | $0 | ≈$50 | 1 million events a month free, every month, with session recordings, flags and surveys | events |
| Rybbit | $19 | $19 | $69 | No free plan since 13 February 2026; a 7-day trial. Free to self-host | events |
| Simple Analytics | $15 | $20 | $60 | Free forever for 5 sites with 30 days of history and a badge; paid plans have a 14-day trial without a card | page views and events |
| Umami | $0 | $0 | $20 | Cloud Hobby plan free for 1 site and 100k events a month, kept 6 months; free to self-host | events (page views, custom events and each stored property) |
US dollars a month, billed monthly, from each maker's pricing page on 13 October 2026. Each comparison page explains the plans. PostHog's 1 million is our estimate: a page view and a page leave are two events.
Which features you'd keep or lose
| Feature | Google Analytics 4 | Cloudflare Web Analytics | Fathom | Matomo | Microsoft Clarity | Nora Analytics | Plausible | PostHog | Rybbit | Simple Analytics | Umami |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Funnels | YesIn Explorations | No | NoBeing built | YesPremium plugin; in Cloud | Yes | No | YesBusiness plan | Yes | Yes | PartlyMulti-step goals, not tied to one visit | Yes |
| Ecommerce revenue | Yes | No | Yes | Yes | PartlyShopify only | YesPro | YesBusiness plan | PartlyBeta | No | No | Yes |
| Custom events with properties | Yes25 parameters per event | NoNo custom events | NoA name and a value only | YesEvents and custom dimensions | PartlySession tags | YesPro | YesBusiness plan | Yes | Yes | YesEvents with metadata | Yes |
| Google Search Console data | Yes | No | YesSince February 2026 | YesPremium plugin | No | No | Yes | PartlyAs a data-warehouse source | YesCloud | No | No |
| Heatmaps | No | No | No | YesPremium plugin; Cloud quota | Yes | No | No | Yes | No | No | YesBusiness plan, or self-hosted |
| Session recordings | No | No | No | YesPremium plugin; Cloud quota | Yes | NoNever: nothing typed or watched | No | Yes5,000 a month free | YesPro | No | YesBusiness plan, or self-hosted |
| AI assistants as a traffic source | YesAI Assistant channel, May 2026, by referrer only | No | YesAI tab, October 2026 | YesAI Assistants channel, October 2025 | YesAI channel groups, August 2025 | Yes | YesAI Assistants channel, June 2026 | YesAI channel, July 2026 | Yes | No | YesLLM channel, June 2026 |
| AI agents told apart from people | No | NoAI Crawl Control is a separate product | No | PartlyAI Agents report: ChatGPT agent by its signature headers, Nova Act by user agent; chatbot fetches via server logs | NoAI bots via CDN logs only | YesBy name, signature or behaviour | No | PartlyTraffic type by user agent and IP ranges | PartlyAgentic browsers such as Atlas, Comet and Claude for Chrome count as people | No | No |
From each maker's pages on 13 October 2026. "Partly" means a plan limit or a narrow version; the note says which.
The ten alternatives, one by one
Free at 100k · 10.2 KB
Cloudflare Web Analytics
For: Sites already on Cloudflare that want free, private page counts.
Better than GA4: Free, no cookies, and Core Web Vitals included.
Falls short: No UTM campaigns, no custom events, data sampled after 7 days and kept 6 months.
$15 a month at 100k · 2.1 KB
Fathom
For: Founders and agencies who want one paid plan with everything in it.
Better than GA4: A clear dashboard, 50 sites per plan, Search Console, and an AI tab for assistant referrals.
Falls short: No funnels or team accounts yet; EU visitors are processed in the EU but stored in the US.
$42 a month at 100k · 66 KB
Matomo
For: Teams that want GA-level features and control, including the EU public sector.
Better than GA4: Ecommerce, goals, heatmaps, A/B tests and a self-hosted option, with data in Frankfurt on Cloud.
Falls short: Sets cookies by default, a dated interface, and heavy to self-host; premium features are paid plugins.
Free at 100k · 27 KB
Microsoft Clarity
For: Anyone who wants to watch how people use pages, at no cost.
Better than GA4: Free heatmaps and session recordings with no traffic limit.
Falls short: Not a traffic-analytics replacement; needs consent in Europe, and recordings are kept 30 days.
Free at 100k · 2.7 KB
Nora Analytics
For: Owners and agencies who want plain analytics and to know how much of their traffic is real.
Better than GA4: Free to 1M visitors a month, no cookies, and every page view labelled person, AI agent or bot.
Falls short: New (launches 1 November 2026); no funnels, recordings or GA import; hosted in the US.
$19 a month at 100k · 2.5 KB
Plausible
For: People who want a simple, private dashboard and are happy to pay.
Better than GA4: A one-page dashboard, EU-owned hosting, open source, and a GA4 history import.
Falls short: No free hosted plan; funnels and revenue need the Business plan.
Free at 100k · 105 KB
PostHog
For: Software teams who want product analytics, recordings, flags and experiments in one place.
Better than GA4: Free for 1 million events a month, with far more than traffic reports.
Falls short: Heavy for a marketing site; billed in events; a cookie and browser storage by default.
$19 a month at 100k · 11 KB
Rybbit
For: Self-hosters and developers who want a modern open-source tool.
Better than GA4: Funnels, session replay and a bots report, open source.
Falls short: Young, no free hosted plan since February 2026, and agentic browsers count as people.
$20 a month at 100k · 3.8 KB
Simple Analytics
For: EU-minded owners who want the least to learn.
Better than GA4: A free plan for 5 sites, Dutch hosting, and the only script in our lab that marked the automated browser as a bot.
Falls short: "Visitors" are page views from another site, not people; no AI-assistant channel.
Free at 100k · 2.3 KB
Umami
For: Developers who want free, open-source analytics they host themselves.
Better than GA4: Free to self-host, with funnels, revenue and an LLM traffic channel.
Falls short: Bot filtering is a user-agent check only; self-hosted upgrades can be painful.
How to switch without losing your history
- Export what you need from GA4, or import it if your new tool can.
- Add the new script beside GA4 and run both for two to four weeks.
- Compare weekday with weekday. Expect the new tool to show more visits; the reasons are above.
- Rebuild your goals and campaign links in the new tool.
- Keep Google's tag only for Ads, if you need Ads conversions.
- Remove GA4, then review what your cookie banner still has to ask.
Questions people ask
What is the best free alternative to Google Analytics?
It depends on what you need from it. For plain traffic numbers, Cloudflare Web Analytics is free but has no campaigns or events; Umami Cloud is free for one site up to 100,000 events; Nora Analytics is free up to 1 million visitors a month. Microsoft Clarity is free too, but it is for heatmaps and recordings, not traffic reports.
Is there a Google Analytics alternative without cookies?
Yes. In our lab, Plausible, Fathom, Simple Analytics, Umami, Cloudflare Web Analytics, Rybbit and Nora left no cookies and nothing in browser storage. GA4 left _ga_<property>, _ga; Matomo and PostHog set cookies by default and can be switched to run without them.
Do I still need a cookie banner if I switch?
For your analytics, often not: the cookieless tools above say no banner is needed for them. Other things on your site, such as ad pixels, embeds or chat widgets, may still need one. This page states what each tool stores, not legal advice.
Will my numbers match Google Analytics?
No, and the gap is usually in the alternative's favour. GA4 misses visitors who decline cookies in Europe and those whose browsers block it, and each tool counts a "visitor" differently. Run both for two to four weeks and compare weekday with weekday before you switch.
Can I bring my Google Analytics history with me?
Plausible, Fathom, Simple Analytics and Matomo import GA4 history in some form, mostly as daily totals rather than raw visits. Umami, Rybbit and Nora have no GA import. Export what you need from GA4 before you remove it.
What do I lose by leaving Google Analytics?
Mostly the Google connections: Ads conversions and audiences, BigQuery export, and explorations over raw events. If you buy Google Ads and let Google bid on conversions, keep Google's tag for that even if you report elsewhere.
Why am I suddenly seeing traffic from Singapore or Lanzhou in GA4?
Almost always bots. Since late 2025, threads on Google's own help forum describe waves of visits from Singapore and China that never appear in server logs and pass GA4's bot filter. Google's experts advise filtering the reports; Google does not remove them for you. Tools that drop data-centre addresses catch some of this; none catches all of it.
Is ChatGPT referral traffic real people?
Yes, mostly: a referral from chatgpt.com is a person who clicked a link in an answer. AI agents are different: ChatGPT agent, Atlas or Comet browse the page themselves, look like ordinary Chrome, and GA4 counts them as people. Nora labels those as AI agents.
What happens to my Google Ads conversions if I remove GA4?
Ads stops receiving the conversions GA4 imported for it. Keep Google's tag or Google Ads' own conversion tag on the pages that matter, and report your traffic in the alternative. Plausible, Fathom and Matomo track conversions, but none of them feeds Google's bidding.
Which alternatives filter bots?
All of them filter something, mostly by user-agent lists and data-centre addresses, and none of the established tools labels an AI agent that browses in a real browser. In our lab, every tool but Nora sent a page view for the disguised browser that clicked without moving the mouse, the way AI agents click.
Which alternatives show traffic from ChatGPT and other AI assistants?
GA4 (since May 2026), Plausible, Fathom, Umami, Matomo, PostHog, Rybbit, Clarity and Nora all group visits referred by AI assistants. Simple Analytics and Cloudflare Web Analytics show them as ordinary referrers.
Do ad blockers block these tools?
Mostly yes. EasyPrivacy, the list most ad blockers use, blocked the scripts of nine of the eleven tools in our check on 13 October 2026, GA4 included; Rybbit's and Nora's were not on it. Several tools offer a proxy so the script loads from your own domain.
How we tested this
Nora Lab, the research team at Nora Analytics, ran every test on this page the same way for each tool. Here is exactly how, so you can judge the results yourself.
- When
- The lab ran on 13 October 2026. We read every source below on the same day.
- What we tested
- Google Analytics 4, Cloudflare Web Analytics, Fathom, Matomo, Microsoft Clarity, Nora Analytics, Plausible, PostHog, Rybbit, Simple Analytics and Umami, each installed alone on a blank test page with its maker's own install code and a made-up site ID. Microsoft Clarity loads nothing for a made-up project, so its page used Microsoft's public demo project. Matomo builds its tracker for each install, so we weighed the one Matomo serves for its own Cloud demo. Nora Analytics ran version 1.5.0 of its script, from our own build.
- Browser
- Chrome 155.0.8059.79, headless, on a Mac on a home internet connection, driven by our own script through the Chrome DevTools Protocol.
- Visitors
- Four on every tool: a scripted reader that moves the mouse and scrolls on a 1440×900 laptop screen; automated Chrome as shipped, which says it's automated; the same browser disguised as normal Chrome, which never touches the page; and the disguised browser clicking without moving the mouse first, the way AI agents click.
- What we measured
- Script weight, each script fetched once and gzipped at level 6. Every request sent while the page was open and as it was left, and which one carried the page view. The cookies, localStorage and sessionStorage left in the browser.
- Ad blockers
- Every script and request matched against the EasyPrivacy list, version 202610140311. It's the tracker list uBlock Origin turns on by default.
- Prices and features
- From each maker's own pricing pages, documentation, changelogs and code. Prices are monthly, in US dollars, at about 10,000, 100,000 and 1 million page views a month. 46 sources, listed below.
- What people say
- Ratings from WordPress.org, Product Hunt, Trustpilot and the Shopify App Store, each with its number of reviews. Praise and complaints from 104 public posts and reviews on Product Hunt, SaaSHub, Google's Analytics help forum, Hacker News, WordPress.org, Matomo's forum, the Shopify App Store, GitHub and AlternativeTo, and a few blogs, read on 13 October 2026. We put them in our own words and link to every one.
- Google forum count
- The titles of 1,002 threads posted on Google's Analytics help forum from mid-June to 13 October 2026, sorted by keyword. A count, not a survey; a thread can match more than one topic.
- Each comparison
- Every comparison page lists its own sources in full.
- No data sent
- Apart from fetching each script, nothing reached any maker. The lab answered every other request itself, so no test visit landed in anyone's dashboard.
- What we didn't test
- What a maker's servers do once a page view arrives: the lab says "sent", never "counted". Real AI agents: the fourth visitor copies how they click. Crawlers that don't run JavaScript, which no script sees. The other tools on a live site over weeks, their dashboards and their paid plans: we signed up for none of them.
- Our stake
- We make Nora Analytics. It's in every test and tested the same way, and every comparison says when another tool is the better pick. No maker paid to be included, and our links to other tools aren't affiliate links.
- Corrections
- Write to hello@noraanalytics.io. We'll fix the page and say what changed.
The exact scripts we loaded
| Tool | Script | Gzipped |
|---|---|---|
| Google Analytics 4 | www.googletagmanager.com/gtag/js?id=G-NORALAB01 | 154 KB |
| Cloudflare Web Analytics | static.cloudflareinsights.com/beacon.min.js | 10.2 KB |
| Fathom | cdn.usefathom.com/script.js | 2.1 KB |
| Matomo | cdn.matomo.cloud/demo.matomo.cloud/matomo.js | 66 KB |
| Microsoft Clarity | www.clarity.ms/tag/3t0wlogvdz | 27 KB, loader and clarity.js, two files |
| Nora Analytics | Nora Analytics script 1.5.0 | 2.7 KB, loader and core, two files |
| Plausible | plausible.io/js/pa-6_srOGVV9SLMWJ1ZpUAbG.js | 2.5 KB |
| PostHog | us-assets.i.posthog.com/static/array.js | 105 KB |
| Rybbit | app.rybbit.io/api/script.js | 11 KB |
| Simple Analytics | scripts.simpleanalyticscdn.com/latest.js | 3.8 KB |
| Umami | cloud.umami.is/script.js | 2.3 KB |
The full method, with what each visitor stands for, is on How we test. Every result from the lab run is public as JSON.
Sources
- Google Analytics 4: cookies: support.google.com/analytics/answer/11397207
- Google Analytics 4: consent: www.google.com/about/company/user-consent-policy/
- Google Analytics 4: bots: support.google.com/analytics/answer/9888366
- Google Analytics 4: ai: support.google.com/analytics/answer/9756891
- Cloudflare Web Analytics: about: developers.cloudflare.com/web-analytics/about/
- Cloudflare Web Analytics: faq: developers.cloudflare.com/web-analytics/faq/
- Cloudflare Web Analytics: limits: developers.cloudflare.com/web-analytics/limits/
- Cloudflare Web Analytics: beacon: developers.cloudflare.com/speed/observatory/rum-beacon/
- Fathom: pricing: usefathom.com/pricing
- Fathom: trial: usefathom.com/docs/start/trials
- Fathom: about: usefathom.com/about
- Fathom: isolation: usefathom.com/features/data-isolation
- Matomo: pricing: matomo.org/pricing/
- Matomo: trial: matomo.org/faq/cloud/whats-included-in-the-matomo-cloud-21-day-free-trial/
- Matomo: company: matomo.org/faq/new-to-piwik/who-is-innocraft/
- Matomo: history: matomo.org/history/
- Microsoft Clarity: faq: learn.microsoft.com/en-us/clarity/faq
- Microsoft Clarity: cookies: learn.microsoft.com/en-us/clarity/setup-and-installation/clarity-cookies
- Microsoft Clarity: consent: learn.microsoft.com/en-us/clarity/setup-and-installation/consent-management
- Microsoft Clarity: noConsent: learn.microsoft.com/en-us/clarity/setup-and-installation/clarity-without-cookie-consent
- Plausible: pricing: plausible.io/#pricing
- Plausible: plans: plausible.io/docs/subscription-plans
- Plausible: trial: plausible.io/docs/trial
- Plausible: about: plausible.io/about
- PostHog: pricing: posthog.com/pricing
- PostHog: costs: posthog.com/docs/product-analytics/cutting-costs
- PostHog: story: posthog.com/handbook/story
- PostHog: security: posthog.com/handbook/company/security
- Rybbit: pricing: rybbit.com/pricing
- Rybbit: plans: github.com/rybbit-io/rybbit/blob/master/server/src/lib/const.ts
- Rybbit: company: rybbit.com/company
- Rybbit: subprocessors: rybbit.com/subprocessors
- Simple Analytics: pricing: www.simpleanalytics.com/pricing
- Simple Analytics: about: www.simpleanalytics.com/about
- Simple Analytics: subprocessors: www.simpleanalytics.com/subprocessors
- Simple Analytics: collect: docs.simpleanalytics.com/what-we-collect
- Umami: pricing: umami.is/pricing
- Umami: terms: umami.is/terms
- Umami: faq: umami.is/docs/faq
- Umami: install: umami.is/docs/install
- Orbit Media, inaccurate GA traffic sources: www.orbitmedia.com/blog/inaccurate-google-analytics-traffic-sources/
- How GA4 records Comet and Atlas visits (MarTech): martech.org/how-ga4-records-traffic-from-perplexity-comet-and-chatgpt-atlas/
- Google Analytics help community: support.google.com/analytics/community
- Singapore bot traffic past the known-bot filter (GA forum, Aug 2026): support.google.com/analytics/thread/461761966
- Plausible, testing GA4 bot filtering: plausible.io/blog/testing-bot-traffic-filtering-google-analytics
- EasyPrivacy list: easylist.to/easylist/easyprivacy.txt
Nora Analytics is free for up to 1 million visitors a month. No cookies, a 2.7 KB script, and every page view sorted into people, AI agents and bots.
Start free